Bahamas Launches ‘Stress Ko Do Rest’ Campaign with Salman Khan
New Delhi, April 25th 2025: In a world that’s constantly buzzing on social media, Bahamas, the fashion-forward brand by Relaxo Footwears Limited, has rolled out its latest campaign, “Stress Ko Do Rest,” with the king of cool himself, Salman Khan. Known for its unapologetically cool slogan, “Keep Chillin’ Keep Flippin’,” Bahamas is serving up a fresh take on the everyday hustle and hype young Indians are wrapped up in.
The campaign brings to life real, relatable moments that have become an integral part of Gen Z and millennials encounter every day life. This includes the anxiety of not getting enough likes on a social media post, the quiet panic around AI replacing their roles, or simply the invisible pressure to keep up with the pace of everything. With humour at heart, ‘Stress Ko Do Rest’ encourages them to take a breather, and slip into a state of chill – with Bahamas.
At the centre of each story is Salman, who brings in his charm and calm confidence that has become his signature. He adds a refreshing take and asks the youngsters to ditch the drama, drop the pressure, and just take it easy, which aligns perfectly with the brand’s philosophy of staying relaxed and carefree.
Gaurav Kumaar Dua, Wholetime Director at Relaxo Footwears Ltd., shared his thoughts on the essence of the campaign, stating, “At Bahamas, we have always stood for easy comfort, not merely for your feet, but for your mind too.’Stress Ko Do Rest’ is a natural extension of our brand’s philosophy – it’s about saying: relax, reset, and don’t take life too seriously. Salman Khan, with his effortless cool, brings that vibe alive beautifully. We wanted to say it with a smile, with simplicity, and in true Bahamas style that is “Keep Chillin’ Keep Flippin’ ” .
The integrated campaign will roll out across digital platforms and television, with high-impact DVCs and influencer-led content ensuring wide visibility and deeper engagement with the digital generation.