Hypergro.ai raises INR 7 crore in Pre-Series A funding to scale its AI Video Marketing Engine
Bengaluru, 18th March 2025: Hypergro.ai, an innovative AI-powered video generation and conversion platform, has secured INR 7 crore in a Pre-Series A funding round led by Eternal Capital. Other marquee investors such as Silver Needle Ventures, VCats, and Astir Ventures have also participated in the round. The funding will accelerate Hypergro’s AI innovation and global expansion, strengthening its position as a leader in AI-powered marketing automation.
Founded in 2022 by Rituraj Biswas and Neha Soman and headquartered in Bengaluru, Hypergro.ai is solving fundamental inefficiencies in digital marketing—manual execution, fragmented data, and lack of real-time intelligence. The company’s AI-driven platform automates video generation, optimizes performance campaigns, and engages leads through AI-powered sales agents, allowing brands to execute marketing strategies at an unprecedented scale.
In breakthrough milestones, the platform has achieved and delivered 92% faster video production—at 80% lesser cost—compared to traditional methods. In addition, Hypergro.ai offers AI-automated video personalisation and adjustments of aspect ratios and formats, thereby addressing brands’ needs for audience- and geography-specific tailored video content and multi-platform video optimisation, as they operate at scale.
This funding comes at a time when enterprises are rapidly adopting AI-driven automation for revenue growth. Hypergro.ai is expanding aggressively into global markets, including the US, APAC, and GCC, while investing heavily in AI R&D, strategic hiring, and enterprise partnerships to establish itself as the category leader.
Speaking on the fundraise, Rituraj Biswas, Co-founder & CEO of Hypergro.ai, said, “At Hypergro.ai, we combine AI-driven content generation, real-time campaign optimization, and automated lead engagement into a single intelligent system. This ensures brands drive maximum revenue impact with minimal effort.”
Dhruv Dhanraj Bahl, Founder & Managing Partner of Eternal Capital, added, “AI is fundamentally transforming how brands engage with audiences, and videos are and will remain at the heart of this evolution. Hypergro.ai is pioneering a shift from slow, resource-intensive video production to an AI-powered storytelling engine that is scalable and cost-efficient. In an increasingly digital-first world, Hypergro’s technology is not just an advantage—it’s a necessity for brands. We are confident in the founding team’s vision and are excited to partner with them as they scale globally.”
Looking forward, Hypergro.ai is setting the stage for its Series A funding round in the next 6-8 months, aiming to deepen AI integration in enterprise ad-tech solutions—with a vision to become the global ERP for AI in marketing by 2027. The company currently serves brands across e-commerce, retail, entertainment, gaming, travel, and hospitality, working with leading names like ClearTrip, Newton School, Gameskraft, and Docube, among others.