How can one rank their website internationally in one or many countries?

By Kunal Shah| Director | Rank My Business

The pace at which the world is going online leaves us with no option but to create a strong online presence. Not only have we come to need all the myriad platforms that we can have in the name of social media, but also a truly well-designed and communicative website that reels in the right target audience. However, most of us continue to face trouble when it comes to helping our websites rank, either domestically or internationally. When your company seems to be scaling up just right, your SEO strategy should scale up right too! Whether you believe it or not, this can help you exponentially boost the sales while you also gather the needed momentum in the market to go head-to-head with the best competitors.

This brings us to the most vital question of them all – How to rank your website internationally? Going global with your brand is a great choice, and all you need to set up a rewarding website that echoes your uniqueness and brand value is the right tips. With the rest of your business strategy and your target audience in mind, here are the simplest SEO plans to follow to make that dream virtual presence a reality. Nevertheless, it is vital to consider that you might feel a little lost setting up these initials too, and for the same reason here’s the terse advice to follow. 

Decide on the Target Audience and SEO Strategy

Whether you want to promote your services in one country, one continent, all over the world, or five chosen countries – this decision rests in your hands. This is to say that you need to decide your target audience based on how accessible, feasible, and vital they are to your growth. Once you have the dynamics of target locations, age-group, professions etc. figured out, you can carve a specific SEO strategy to do the trick.

This guide helps you plan your route to success when it comes to helping your website rank internationally and make a difference for your brand.

The Four Step Approach to International Visibility 

Let’s say you plan on running pet stores across all of Europe, or see yourself opening a chain of restaurants across Spain, Germany, and England. Or for that matter, you could see yourself as a successful business in one of the Australian suburbs, looking to expand to five. No matter which of these plans resembles your ideas (even if they do not), here’s a simple four step approach to help you do the trick.

 ●   Evaluate potential and competitors

No matter which sector or industry you wish to shake up, this is a requisite you simply cannot give up on. Evaluating the potential of success that your brand has in that particular region, and what your fellow competitors are offering will help you in a lot of ways. Initially, it can help you set up a conducive and welcoming website that somehow communicates the best of your brand to the user.

While your website revels in its sense of vibrant appeal, perfect content, and easy interface, and you keep it different from your competitors, it is also important to not leave behind the basics. In a nutshell, it is important to study your competitors for what not to do but most of us ignore the key takeaways on the front of what to do. Learn from your competitors and evaluate the two variables that have the power to determine your success before you get to the next step. 

● Conduct keyword research 

In the world of SEO, there’s a saying going around whether you see it or not: Keyword is the king! When it comes to establishing a strong website that attracts traffic, you can rely on secondary attributes such as the attractiveness of your brand and its loyal customer base only when you have the primary aspect of visibility sorted. Long story short: How will brand growth find its way to you if you’re simply not visible online? This is where the importance of regular and exhaustive keyword research comes in. You need to find out the keywords your competitors are indexed for, while you also decide which best workout for your SEO strategy. Several domain tools can help you execute this job with efficiency. It is also vital that you track the performance of your keywords from time to time and shuffle up your preferences as and when needed.

●       Think local while thinking global

Even if you have to communicate the same offerings in multiple countries, you need to localise the presence of your brand to invite maximum results. Your website will rank best internationally only when it takes specific care of local community interest. This means that you need to let all the parts organically make a whole while you do not paste the same strategy for growth anywhere and everywhere. Say you wish to expand your London based business to Russia, in that case, a simple translation of keywords is not what will do the trick for you. In fact, it could prove to be utterly insignificant and redundant. So, it is important to think local when necessary while you also develop an understanding about the kind of content that can work universally. Reading up on web localisation strategies can help you set up the right workflow when it comes to your website content.

●       Get the technical aspects in place

Deciding and executing the vital technical aspects is the last step. It should be borne in mind that this is an ever-demanding job as one constantly needs to revisit bugs or lack of responsiveness, and supply them with better strategies and designs. When it comes to the basics, here are essentials to not leave behind:

• Ideal website structure
• Decided server location
• Suitable Hreflang implementation

 Taking care of these parameters will help you put the best about your brand out there. Lastly, it is important to have a dedicated and refreshing team at work at all times to keep your brand significant and shimmering on the virtual front.

This basic strategy can help your website rank better in all target locations of your choice. It is also recommended that you put in comprehensive and exhaustive research into all technical variables and apply them based on optimum suitability. It is time to rule the online world with an evaluated and stunning SEO strategy, let your website do the talking!