MSM Unify Awarded ‘Asia’s Most Trusted Brand 2025 – EdTech’ at the Asian Brand & Leadership Conclave

New Delhi, Dec 2: MSM Unify, one of the fastest-growing platforms in global education and student mobility, has been honored with the prestigious accolade “Asia’s Most Trusted Brand 2025 EdTech” at the Asian Brand & Leadership Conclave 2025, organized by The Brand Story. The conclave was held in the esteemed presence of Dr. Somanath Sreedhara Panicker, with EY serving as Process Advisors, supported by the BRICS Chamber of Commerce & Industry and the India-Thai Chamber of Commerce.

This recognition stands as a powerful endorsement of MSM Unify’s commitment to Trust, Transparency, and Impact, reinforcing its leadership in shaping the future of global education and international student mobility.

MSM Unify received this distinguished honor for its significant contribution to redefining the global study-abroad ecosystem through ethical engagement, accountability, measurable student outcomes, and purpose-driven innovation. Built under the leadership and vision of Sanjay Laul, Founder & CEO of Laul Global, MSM Unify has emerged as one of the world’s most influential, technology-enabled education platforms that empower students, universities, and recruitment partners with clarity, access, and opportunity.

Sanjay Laul, Founder & CEO of Laul Global, stated, “Being recognized as Asia’s Most Trusted Brand 2025 – EdTech is an honor we proudly share with our global institutions, recruitment partners, students, and the passionate teams who drive our mission every day. Trust is earned through action, transparency, and accountability. MSM Unify is shaping a world where education is accessible to all not a privilege for a few. This recognition strengthens our resolve to build a future where education fuels economies and transforms lives.”

Today, MSM Unify operates as a connected ecosystem spanning over 70 countries, collaborating with 1,500+ global institutions, and enabling more than 180,000 students to discover programs, make informed choices, apply seamlessly, and pursue international careers.

MSM Unify’s unified EdTech ecosystem includes;

·         AI-powered program matching

·         Digital counseling and virtual admissions frameworks

·         Real-time application tracking

·         Connected CRM-LMS-SIS infrastructure

·         Data-driven support systems for informed decision-making

During the COVID-19 disruption, MSM Unify pioneered a virtual recruitment and admissions model, enabling institutions to continue global engagement when borders closed. What began as an emergency response has evolved into a scalable digital-first infrastructure that today powers student mobility at an unprecedented level.

MSM Unify’s success is further amplified by its Global Marketing Office (GMO) model – a revolutionary framework that enables universities to build authentic, in-country operations for recruitment, brand visibility, and student service delivery. The model has proven to increase conversion rates by 30–40% and is now trusted by leading institutions across Canada, the UK, Europe, Australia, and the Middle East, positioning MSM Unify as a reliable and strategic partner in long-term market development.

The award celebrates MSM Unify’s commitment to doing business with integrity and building an organization where talent and opportunities thrive without barriers.

Key highlights include:

·         Teams representing 20+ nationalities

·         47% women in leadership

·         Equal opportunity and transparent global hiring practices

·         Impact initiatives through the Laul Foundation, providing scholarships, upskilling pathways, hybrid learning hubs, and career-oriented certifications in partnership with Microsoft, AWS, and other global leaders

These initiatives support thousands of students, particularly from Tier-2 and Tier-3 cities, to build careers that transform lives and communities.

With 750 professionals across six continents, a rapidly expanding global institutional network, and strong double-digit growth, MSM Unify continues to scale its impact and deepen its commitment to mission-driven, ethical, technology-powered education.