XS.com appoints Despina Iapona as Global Head of PR and Branding
Global 25th April 2023 XS.com, the multinational global FinTech and financial services provider has today announced it is further expanding its team by welcoming Despina Iapona as the new Head of PR and Branding. Iapona has a decade of experience in marketing and communication – with a strong background in financial services – which will support her in overseeing XS.com’s global PR and industry presence.
“I’d like to offer a sincere and warm welcome to Despina Iapona as she joins the XS.com team as our new Head of PR and Branding,” said Mohamad Ibrahim, Group Chief Executive Officer (CEO) at XS.com about the firm’s new hire.
He continued: “Despina’s extensive experience and expertise in PR and branding will be invaluable as we continue to build our brand, engage with our traders and partners, and accelerate our growth. Effective branding and PR will help us to continue to expand XS.com by attracting new investors, increasing customer loyalty, and building further on the already strong reputation we have developed in the market. I look forward to working together to achieve our goals and take the XS.com Group to the next level.”
Despina IaponaXS.com’s new Head of PR and Branding commented on her joining the global brokerage:
“I am excited to be joining XS.com as the new Head of PR and Branding. This is an exciting time to be part of a growing company with an excellent reputation. I look forward to working with the team to build on an already very strong brand in the market. I am committed to leveraging my experience and expertise to develop and execute a comprehensive PR and branding strategy that will help us attract and retain traders, differentiate ourselves from competitors, and drive growth. I am thrilled to be part of such a dynamic and forward-thinking organization, and I can’t wait to get started.”
XS.com is regularly featured in industry media including CNBC, Bloomberg, Sky News, and Reuters – the decision to expand the PR department shows the brand’s emphasis on increasing its presence within the sphere of global finance media.
Already last month, XS.com showed its commitment to expanding the marketing team by hiring industry veteran AndreeaIlies as their new Global Head of Events. This move has seen them increase their commitment to attend and sponsor more global events and tradeshows including in Jordan, Malaysia, the UAE, the Philippines, and Mexico.