udChalo dedicates #salamveterans campaign to highlight the achievements beyond securing the boundary of the nation
India, January 14, 2023: udChalo, a leading consumer-tech company that prides itself on exclusively serving the Indian defence forces and their dependents, announces its new campaign #salam veterans. The brand highlights the veterans’ contribution to society and unveiled an emotional and inspiring campaign to celebrate veteran’s days. Hosted by Param Veer Chakra awardee, Subedar Major (Honorary Captain) Yogendra Singh Yadav, the series features five short films capturing and acknowledging the veterans’ phenomenal contributions. Their relentless efforts in building a better society even after leaving the forces have brought about a huge difference in building the nation. Focusing on the exceptional journey these films capture their relentless struggles and accomplishments which has to create a huge impact on society.
The 5 feature films on, Lt Col Tushar Ghate (Agriculturist and Ph.D. holder in Nuclear Science), Col Micki Uberoi (Founder – President, Ghar Sant Ishwar Foundation), PRC (Pune Rehabilitation Center) members and Lt Col Patil Founder, Green Thumb. The ad films narrate the stories of the protagonists their struggles, their learnings while serving in the forces and how that helped them influence and understand the needs of society. This is the first time these veterans talk about their stories and the impact they have been able to create.
Talking about the campaign, Ravi Kumar, founder and CEO, udChalo said, “The sacrifices every veterans and their families have made transcends any of our thoughts. To salute and honour these selfless sacrifices, the #salam veteran campaign celebrates the unsung heroes that our nation has created. Through this campaign, udChalo wants to inspire the nation to sit and reflect on the many freedoms that we enjoy in our country which has been possible only because of the uniform servicemen who have put the love of the nation before everything.”
Col DB Tingre, Head of Defence relations teams said, “The foundation of udChalo is to service the defence fraternity and the veterans of India. We are fortunate to have worked with innumerable veterans with our in-house Veteran’s placement programs and employing veterans within udChalo teams. We are taken aback by their dedication and commitment towards work and there is so much to learn from them, especially about discipline and being purposeful in society.”
udChalo currently caters to a loyal customer base from the Indian armed forces and dependants of ‘Fauji Family’. The start-up is committed to creating convenience in the life of veterans and has extensively worked with the fraternity as udChalo internal and external stakeholders. Over a span of ten years, the start-up has built a unique, convenient, and effective platform for soldiers to access consumer products and services at competitive prices across Travel, Finance, Housing, Consumer Electronics, and utility bills payment facilities.
