December 2022: The well-known FMCG company Pansari Group recently held a competition for prospective cooks called “Cook with Chefys”. The competition was held at the Lalit Suri School of Hospitality. The competition was judged by Chef Sidharth Talwar the season 5 finalist of Masterchef and Chef Sireesh Saxena Associate Vice President – Indian Culinary Forum, they were also the chief guests. The objective was to determine the young chefs’ areas of expertise and recognize them for the creative dishes they had prepared.
The “Cook with Chefys” competition allowed students to showcase their latent abilities by preparing unique, flavorful, and exquisite cuisine using Pansari’s Chefy’s seasoning, Oreal oil, and various other food ingredients. Students from Sushant University, ICI, IHM Faridabad, the Lalit Suri School of Hospitality, FHRAI, Amity, Manesar, and Manav Rachna College took part in the competition. Approximately thirty students from each institution faced off against one another during the course of the event. From among these participants, three finalists were selected to compete in the Finals, and all of them advanced to the final round, where the winner of the competition, who was awarded Rs. 11,000 in prize money, was determined.
On the successful Pansari cooking event, Chef Sidharth Talwar, the season 5 finalist of Masterchef, said, “It was a thrilling experience for me. Also, I became acquainted with the Pansari Group’s products. The flavors of Chefy’s seasoning are authentic and bring extra zing to any dish a chef is plating. The young chefs brought the best of their dishes with them, and Chefy’s seasonings made them special.”
Commenting on the cooking contest’s success, Mr. Shammi Agarwal, Director of Pansari Group, said, “The agenda behind organizing the cooking contest was to create future customers. These bright young chefs experienced our product and realized that it’s easy to bring out the best of flavors and tastes by adapting to modern solutions for modern requirements. The success of this event makes us proud, and we will undoubtedly hold more such events in the future to provide our potential customers with an experiential moment in which they can enjoy using our products and test the taste, quality, and flavors for themselves.”
On the occasion Pansari Group also announced the launch of Pansari Epicure on Social media. This social media page is exclusively designed for Pansari Groups’s HORECA’s bulk range products for B2B channels which were earlier only sold through wholesale channels. Further down the lane, the brand will add gravies to Chefys vast range of products and will keep associating with experiential events to provide future customers a first-hand experience of the complete range.
Pic Source: PRtainment Media & Communications