The Natural Wash Hits 5 Years with 130+ Products & Unstoppable Growth
New Delhi 25 September 2024: The Natural Wash Hits 5 Years in the Month of September- 2024
The Natural Wash is touted to be one of the biggest skincare brands in India banking on Ayurvedic modality and Scientific Advancement. The name itself suggests that the brand is highly inclined towards creating products that act like Natural healers for Indian skin. Their products are natural, organic, chemical-free, scientifically backed, and pragmatically cost-effective.
The intention for The Natural Wash was to create a skincare brand that heals skin issues like pigmentation, acne, and tanning. Their combination of Science and Ayurveda, resulted in a product line that gave holistic results, providing the skin with internal and external nutrition.
On the occasion of their 5th anniversary, Akshit Goel, Co-Founder, said, “As a bootstrap company, we couldn’t be prouder to hold our ground in the market and stand neck to neck with investor-backed brands. In a market as competitive as India, staying profitable for five years is a milestone”, to which Shivangi Goel, Co-Founder added, “We are proud that customers who were with us from Day 0 are still associated with us. There cannot be a bigger feedback we could have asked for.”
TNW’s journey is nothing short of remarkable! With an initial investment of Rs. 2,00,000, the founders hustled through odd jobs while passionately building their dream. Every single rupee earned went straight into the brand, which has been 100% self-sustained and self-funded from day one. What began with a single product category, their now-iconic face washes has flourished into a powerhouse of innovation—spanning 7 diverse categories and over 130 products! From skincare and haircare to makeup and body care, TNW has become a true industry leader, revolutionizing beauty and wellness with unparalleled dedication and growth.
In just five years, TNW has achieved something extraordinary—staying true to its ethos of delivering premium quality at affordable prices, a commitment that has undoubtedly paid off.
The brand’s incredible journey from generating Rs. 10 crores in revenue to quadrupling that in such a short span is a testament to its success. With ambitious goals, TNW is set to double its growth in the next three years, positioning itself as a major player in the beauty and wellness industry. This has helped them not only achieve exceptional revenues but also create a solid community of loyal customers who’ve stayed with them since the beginning. They have an unbeatable customer retention rate which started with mouth recommendations and has multiplied in numbers since then.
The Natural Wash is available on over 30 E-commerce platforms in India including Amazon, Myntra, Flipkart, and Nykaa and they wish to grow their sales via these platforms in the future since they have a huge growth potential. They also leverage their Instagram to get orders on their website and mobile app. Currently, they are serving over 1 million Indian households. The future foresees offline stores as well.