Tarzan Nature Retreat Launches Licensing Model to Bring Brand Standards to India’s Offbeat Hospitality Market
Hyderabad, June 09th: Tarzan Nature Retreat, EBG Group’s nature–hospitality platform, has announced the launch of its Tarzan Licensing / Property Upgrade Model, an initiative designed to convert India’s fragmented offbeat stays into trusted, branded nature–hospitality destinations.
Across India, scenic farmstays, eco-stays, nature camps, boutique resorts and independent retreats are emerging in forests, farms, hillsides, beaches, river belts and rural corridors. India’s offbeat hospitality market is growing, but it is still largely unorganised. Many of these properties have strong natural appeal, but lack a consistent brand identity, operating SOPs, guest-experience standards, digital demand systems and transparent hospitality practices. Tarzan’s new licensing model has been created to bridge this gap.
Under the model, qualifying properties will be onboarded under the Tarzan brand and upgraded through a structured framework covering brand identity, design corrections, photography and content, OTA and pricing strategy, housekeeping standards, staff training, guest-experience SOPs, audits, central marketing and demand-generation support. Depending on the property, Tarzan may also help identify and add missing hospitality or wellness amenities such as prefab stay units, spa cottages, restaurant pods, plunge pools, jacuzzi units, guided activity zones and curated F&B experiences.
Travellers today want to go offbeat, but they do not want uncertainty. They want nature, but they also want comfort, safety, hygiene, food, service and transparency. The company is targeting the conversion of 1,000+ qualifying properties by the end of 2026, creating a national network of branded offbeat stays for travellers who want nature, comfort, safety and reliability without losing the authenticity of local destinations.
India does not have a shortage of beautiful locations. What the market lacks is a trusted operating layer for offbeat hospitality. “A traveller may discover a farmstay, forest retreat or hill property online, but the experience is often uncertain. Tarzan Licensing is our answer to that gap. We want to give independent nature-led properties the power of a brand, SOPs, content, demand and guest trust” said Mr. Irfan Khan, Chairman EBG Group.
The initiative builds on Tarzan’s larger nature–hospitality vision, which includes crafted cabins, eco-luxury retreats, modular stays and experience-led destinations across India. The licensing model extends the brand beyond greenfield development and allows existing property owners to participate in the Tarzan ecosystem without building from scratch.
For resort owners and landowners, the model offers a pathway to professionalise and monetise existing assets. For travellers, it creates a more reliable way to discover offbeat stays. For local communities, it can support employment, local food, guided experiences, crafts, farming, wellness and destination-led tourism.
Offbeat hospitality is moving from informal discovery to organised trust. The next phase of Indian travel will not only be about large hotels. It will also be about smaller, soulful, well-managed destinations that are easier to trust, easier to book and easier to experience. Tarzan wants to become the standard for that category.
Tarzan will evaluate properties based on location potential, accessibility, safety, infrastructure readiness, operating capability, guest suitability, upgrade potential and alignment with the brand’s nature-first hospitality standards. The company will prioritise destinations within drivable distance from major urban centres and strong Tier-II/Tier-III markets, while maintaining an offbeat, low-commercialisation experience.