Steelbird Hi-tech India enters the baby toy segment
Gurugram, May 13, 2023: Steelbird Hi-tech India, the leading helmet manufacturer in Asia, showcases at the prestigious Gurugram Toy Expo 2023. The two-day business-to-business expo, organized by the Toys Association of Gurugram on May 11th and 12th, offers a comprehensive display of toys, safety products, baby products, ride-on toys, and more. Steelbird Hi-tech India showcases its extensive range of innovative and safety-focused baby products at stalls no. 18 and 19, located in Apparel House Sector 44, Gurugram.
The Gurugram Toy Expo provided an ideal platform for Steelbird Hi-tech India to showcase their cutting-edge baby products. The company’s stall garnered significant attention and received an overwhelming response from attendees, industry experts, and potential business partners on the first day of the expo. Visitors were captivated by the innovative features, superior quality, and emphasis on safety that defines Steelbird’s baby product range. Moreover, all the products exhibited here have been manufactured in Noida itself as an initiative to promote the Make in India Drive by our Honorable PM.
The products that Steelbird Hi-tech India recently showcased at the Gurugram Toy Expo included Steelbird Baby Walker with Sunshield, Steelbird Baby Walker with Parental Handle, Steelbird Baby Walker with Push Handle, Baby Carriers, Baby Safety Helmet, Cricket Helmet and Baby Safety Belt and gym kit.
“We are excited to showcase our innovative range of baby products at the Toys Association of Gurugram,” said Mr. Diwakar Khanna, Plant-Head Steelbird Toys. “These products have been developed after extensive research and aim to provide kids safety, quality, and comfort to provide safety, quality, and comfort to kids. We witnessed a good footfall at our stall and the response was overwhelming on day one.”
In response to the growing demand for premium baby products, Steelbird Hi-tech India successfully diversified its product portfolio last year. Leveraging its expertise in safety and quality assurance, the company has introduced innovative baby walkers, baby carriers, baby safety helmets, and other essential baby accessories.
The Toys & Games segment is experiencing substantial growth. According to Statista, the segment’s revenue is estimated to reach a staggering US$42.40 billion in 2023, with a projected annual growth rate of 8.22% (CAGR 2023-2027). This promising market outlook further solidifies Steelbird’s decision to venture into the baby products market. To fortify their position and capture a significant market share, Steelbird Hi-tech India plans to invest a noteworthy sum of 50 crores by Mr. Khanna. This investment demonstrates their commitment to providing exceptional products and fulfilling the evolving needs of both parents and their little ones.
With fine attention to details, the Steelbird’s walker models are designed to make your baby’s first steps safe and memorable. All walkers come with a height adjustment feature which allows their parents to adjust the walker’s height according to the baby’s requirement. The walkers are also equipped with a detachable toy tray decorated with lights and music, including rattle toys which can be converted into a food tray as well. Moreover, the baby can activate different sounds with their fingers as they play, which helps to develop their coordination. Furthermore, the detachable cushioned seat and footrest allow babies to support themselves and rest while carrying up to 20 kg along with a unique feature which makes it foldable and easy to store.
Steelbird’s baby carriers have been thoughtfully crafted to facilitate the emotional bond between parents and new-borns. The carriers provide physical closeness, enhancing attachment and promoting breastfeeding. The ergonomic design ensures proper support for the baby’s head, back, and hips right from birth. The carriers feature extra-padded, soft cushioning near the headrest, offering optimal protection for the baby’s delicate scalp and sensitive neck area. Steelbird’s baby carriers are suitable for infants weighing up to 15 Kg. A dedicated pocket is also provided for carrying small accessories.
Steelbird Hi-tech India’s participation in the Gurugram Toy Expo 2023 underscores the company’s dedication to providing innovative and safe products for babies. Their stall at Apparel House Sector 44, Gurugram, remains open for visitors on the second day of the expo.