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Sources Unlimited Celebrates 20th Anniversary By Unveiling New Identity Crafted By Stratedgy

Sources Unlimited X Stratedgy - 4

Mumbai, June 27, 2024 – Sources Unlimited, a leading provider of world-class interior solutions, is proud to announce its new identity. Crafted by Stratedgy, a leading brand strategy and design studio, this new identity marks a significant milestone in the company’s journey, coinciding with its 20th anniversary this year.

Sources Unlimited has been defining the essence of sophisticated living since 2004. Founded by Falgun Shroff, the brand aims to connect European craftsmanship with Indian clientele’s refined tastes. Their curated collections – featuring furniture, lighting, and accessories – embody unparalleled craftsmanship and innovation. With a presence across India and over 1,000 projects delivered, they are the go-to for those seeking a touch of global design in their homes. With its unwavering focus on quality and excellence, Sources Unlimited sets the standard for luxury living in India.

Krupa Kapadia, Creative Director at Stratedgy
Krupa Kapadia, Creative Director at Stratedgy

The new identity, developed through close collaboration with Stratedgy, perfectly captures the essence of Sources Unlimited’s greatness. Leveraging their expertise, Stratedgy designed a multi-faceted identity system that features various elements that unify in a sculptural form. The colour palette utilises muted tones to reflect the luxurious nature of the brand’s offerings, and with the interplay of light and shadow, the new identity becomes a unique and fitting representation of Sources Unlimited’s new ethos.


Krupa Kapadia, Creative Director at Stratedgy said, “We aimed to create a brand identity that would celebrate the legacy of Sources Unlimited and set the stage for continued growth and success. The revitalization and new design systems align the visual identity with their exceptional stature in the luxury interior solutions industry.”

Boasting a portfolio of 500+ globally acclaimed brands including Fendi Home, Karl Lagerfeld, Loro Piana, and more, Sources Unlimited curates exquisite designs. Their showrooms in Mumbai, Delhi, and Bengaluru serve as inspiration galleries. With this new identity, Sources Unlimited embarks on a new chapter to continue its legacy of creating exceptional spaces.

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