Samsung Blue Fest 2023 is Here with New Designs in Refrigerators…
GURUGRAM, India – March 23, 2023 – Samsung, India’s largest consumer electronics brand, has announced a bigger and better ‘Blue Fest’ 2023, launching a new line-up of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators that come with India-centric design patterns and bringing in Wi-Fi enabled Bespoke Microwave to India. Along with these new launches, consumers can also get exciting offers on Samsung air conditioners, televisions, washing machines, refrigerators, microwaves, soundbars, and dishwashers.
This summer, Blue Fest 2023 is aimed at giving consumers an opportunity to upgrade their living spaces with the latest in-home entertainment and cooling appliances as well as allowing them to do laundry in style.
The new exquisite designs of Bespoke Side-by-Side, Frost Free, and Direct Cool Refrigerators have been specially crafted to give an aesthetic touch to the overall Indian home décor. The new design patterns include Clean Pink, Clean Navy, Clean White, and Glam Deep Charcoal in Bespoke Side-by-Side Refrigerators; Archi, Hydrangea, and Black Matt in Frost Free Refrigerators and Himalaya Poppy and Orange Blossom in Direct Cool Refrigerators.
Designed for modern Indian consumers, the new Wi-Fi-enabled Bespoke Microwave with SmartThings app enables consumers to monitor and control the microwave’s functions and settings anytime, anywhere with Wi-Fi connectivity. These microwaves come with a minimalistic and sophisticated design in Charcoal Gray and Clean Navy colors. Also, with a new simple UX control panel, it is designed to be extremely simple and comfortable to operate. It also comes with Samsung’s popular Masala and Sun-dry recipes along with traditional Indian cooking options, offering a wide range of cooking menus.
That’s not all, during the offer period consumers can get up to 25% cashback and an additional 10% cashback on Samsung Axis Credit Card, a free Soundbar worth INR 99,990, a bezel worth up to INR 9,990, a limited period special offers, easy EMIs with zero down payment and much more. These offers will be valid till April 30, 2023, at all leading consumer electronics retail stores across the country, and on Samsung.com.
“Consumers want to own televisions and home appliances that give their home an edge while also offering convenience through technology and energy savings. Our Blue Fest 2023 is aimed at enabling consumers to up their home aesthetics game this summer by owning premium Samsung Appliances,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
Samsung is offering a 20-year warranty for the first time on Digital Inverter Motor used in its washing machines and Digital Inverter Compressor used in its refrigerators. This initiative by Samsung brings peace of mind to customers by increasing the reliability and durability of products, and further strengthens its commitment to reduce e-waste, promote sustainability, and offer consumers not only high-quality and durable appliances but also to promote a sustainable lifestyle for them. Samsung’s advanced Digital Inverter Compressor and Digital Inverter Motor showcase the company’s investment in quality and sustainability, ultimately gaining consumers’ confidence.
Blue Fest Offers
Consumers buying any size of The Frame TV will get a free bezel worth up to INR 9,990 and a free soundbar worth INR 99,990 with select 75-inch and above Neo QLED, QLED and Frame TVs. During the offer period, consumers purchasing Samsung’s premium range of Neo QLED, QLED, and The Frame TVs can also get up to 20% cashback along with an additional 10% cashback on a Samsung Axis credit card.
Consumers buying the new range of WindFree™ ACs can get a five-year PCB controller warranty, cashback of up to 20% plus an additional 10% on a Samsung Axis credit card. They can also avail of easy EMIs with zero down payment starting at INR 990.
During the Blue Fest, the AI EcoBubble™ front load washing machine range will be available at a special price of INR 40,000, with an additional cashback of up to 20% and a free 28L Microwave with a 12kg capacity variant. Consumers can also get attractive and easy finance offers such as zero down payment and EMI starting as low as INR 990. The AI Ecobubble™ range can be purchased with cashback options of up to 20% along with an additional 10% on a Samsung Axis credit card.
The top load inverter range of washing machines will be available at a special price starting from INR 19,000 and never before an additional cashback of up to 17.5% and options of EMI as low as INR 990 and zero down payment.
During the offer period, BESPOKE Side-by-Side refrigerators will be available at an attractive price of INR 1,03,500 with an additional cashback of up to 10% and easy finance offers such as zero down payment and EMI starting as low as INR 2,490.
Consumers will get an additional cashback of up to 15% on all Curd Maestro™ Frost Free Range, easy EMIs starting as low as INR 990, and zero down payment options.
Samsung Bespoke Microwaves are now available in India. During the offer period, consumers purchasing the product can get up to 20% cashback and an additional 10% on Samsung Axis credit cards. There is also a 10-year warranty on the ceramic enamel cavity and a free Borosil kit.
While buying Samsung’s sleek and stylish soundbars during the offer period, consumers can get up to a 40% discount when the device is bought with selected televisions.
Customers buying Samsung’s premium range of dishwashers can get up to 20% cashback and an additional 10% on Samsung Axis credit cards.