PURE Home+Living launched its 25th retail store in Bengaluru
August 8, 2022, Bengaluru: Pure Home + Living, an indigenous home décor chain
of stores with a pan India presence by DLF Brands is expanding its retail presence in
India with the opening of its 25 the store in Bengaluru’s 100ft road, Indiranagar. Being in
one of the prime locations in Bengaluru, Pure Home + Living will feature the largest
variety of home décor products, all of which have been curated to appeal to the
style-conscious shoppers of the city.
The Flagship store will also be the third store in India that will have a well-
displayed furniture line by Pure Home + Living. Around 3000 square feet in size, the
store promises comprehensive lifestyle solutions to appeal to a wide audience and
complement the different styles of every home. From traditional to contemporary,
one can choose products to fit their style. The store has been thoughtfully designed
to wow customers visually with its high-quality affordable products, sourced from
more than ten different countries, including Thailand, Vietnam, Turkey, and the
The Czech Republic, to mention a few.
Pure Home + Living’s Chief Brand Officer, Zafar Baig, added, “We are thrilled to
open our 25th flagship store in Indiranagar’s 100ft Road. We believe that being
positioned on such a prominent high street will allow us to connect more
meaningfully with our discerning customers. We look forward to catering to the
customers of Bengaluru by providing them with well-curated décor along with a
furniture line that is currently available in only 3 stores across India. While our
products are sourced globally, we have a great emphasis on Make in India. All our
products are designed and curated by a very experienced team of designers.
Additionally, the ambiance we have created in the store coupled with our endeavor
to provide the best possible customer service has us very excited and very much
looking forward to developing long-lasting relationships with our customers.”
PURE HOME & LIVING aims to become India’s most aspirational home and lifestyle
retailing brand, providing world-class quality products and services at reasonable
prices to customers in India & abroad. The brand aims to build a massive presence
and will be opening more stores across the country by the end of the financial
year. Pure Home + Livings’s vision is to Ignite & Inspire – Every Home
