Organic baby care brand Allter has unveiled its first campaign with strategic investor and brand ambassador Dia Mirza

Mumbai, 22, April 2023: 20 billion worth of disposable diapers are thrown into landfills each year. Allter, India’s first sustainable baby hygiene brand is an impact-oriented brand that helps, build & supports the community it thrives in. The brand takes immense pride in it’s efforts to inculcate inclusivity and is dedicated to extending it to the planet as well. Allter is committed, to developing, sustainable eco-friendly, and organic baby hygiene products. Their mission is to help parents give their children a green start to life with their sustainable range of earth-friendly products.

Allter, India’s premier sustainable and certified rash-free baby care brand, is enthralled to launch their latest campaign ‘Every Mother is a protector’, in association with Dia Mirza, as a strategic investor and brand ambassador. The campaign celebrates the journey of motherhood. Allter’s range of soft, chemical-free, earth-friendly, organic bamboo diapers and baby wipes are gentle on baby skin and as a protective mother and a passionate climate champion, Dia resonates with this eco-sensitive message. With this campaign, Allter aims to be the go-to brand for all mothers who prioritize their baby’s safety and well-being.

Dia Mirza, UN Environment Goodwill Ambassador, shares, “As a mother, I wanted my baby’s journey to be earth-friendly and safe for his health. Even before Avyaan was born, I spent a long time looking for a plastic-neutral, safe product and upon research found that most diapers contain a plethora of harsh chemicals that take centuries to decompose. It was a sense of great satisfaction when the first diaper I used on my baby was an Allter diaper!” Dia, a well-known environmentalist and also an ecoinvestor supports the notion of inspiring more people to recognize the significance of using natural resources to create a healthy planet and a healthier world for future generations. ‘It’s time for mankind to exercise greater financial restraint when making purchases—not just for basic requirements and necessities, but also for investments’, said the sustainable enthusiast. Sustainable lifestyles have not yet been widely adopted by the nation because of ignorance about the benefits of sustainable living. In this journey towards a sustainable world, Allter alongside Dia Mirza aspires to create a greener environment for the generations to come.

Surbhi Bafna Gupta and Arnav Gupta, the co-founders of Allter, say, “As young parents and cofounders of Allter, we know first-hand the importance of choosing top-notch products for our precious little ones. When we realized the monumental gap in the baby care industry back in 2020, we took it upon ourselves to address the issues that modern parents faced. Parents are becoming more mindful of the ingredients they use for their babies and demand clean, chemical-free, and safe alternatives. Here at Allter, we’re all about providing unbeatable quality products that parents can trust.”Speaking about the strategic partnership, they further add, “Bringing Dia on board as a strategic investor and brand ambassador perfectly aligned with Allter’s mission to mainstream sustainability. For us, it is all about revolutionizing baby care in ways that have never been imagined before. The baby care industry has not seen any significant innovations in the last two decades, and we are determined to shake things up and bring about real change. We intend to expand our product line to other baby care categories in association with Dia very soon.”