January 23, 2023, India: The first edition of Creators United 2023 was held in Goa, India on the 15th and 16th of January 2023, by Mad Influence, India’s leading influencer marketing agency,and Pinkvilla, a global mega lifestyle, and entertainment media hub. The power event facilitated one of the largest gatherings of the digital world’s leading superstars for a two-day content extravaganza. Creators United 2023 was India’s first and biggest experiential festival for creators and curated the most compelling live experiences, a coveted awards gala, and much more, honoring & uniting India’s leading digital voices. The event saw the country’s most prominent digital celebrities in attendance, such as Bhuvan Bam, Ashish Chanchlani, Anubhav Singh Bassi, Ankush Bahuguna Karan Singh, Gaurav Kapoor, Aakash Gupta, Aadil Khan, Shyam Sharma, Dhruv Shah, Jannat Zubair, and Ayaan Zubair, among many others. The collective digital reach of the event was close to a whopping 900 million, which is almost thrice the population of the U.S.A
The grand event’s opening ceremony was graced by none other than the Hon’ble Chief Minister of Goa, Dr. Pramod Sawant Ji, and Hon’ble Minister for Tourism, IT, and Printing and Stationery, Government of Goa, Rohan Khaunte Ji.
The opening ceremony also boasted of some much-loved performances. While India’s Got Talent winners Divyansh and Manuraj set the stage on fire with their memorable performance, Agrita Dhawan – popularly known as ‘Agsy’ – rapped electrifying numbers. The ceremony was followed by a fun-filled and stunning sundown carnival near the beachside, and a roaring afterparty.
Day two of the event started on a highly spirited note, with world-renowned guest speaker, Gautam Khetrapal, the Co-Founder & CEO of LifePlugin. He hosted a mindfulness session for all the digital leaders present in the room. This was followed by a super insightful panel discussion with India’s biggest online leaders on the intersection of creators, brands, and platforms. The highly coveted list of panelists included Nick Bahl, Co-Founder – ReelStar and ReelPay, Paras Sharma, Director – of Content & Community Partnerships, Facebook India (Meta), Manav Sethi,
Head of Martech & Growth – EV, Hero MotorCorp, Bhuvan Bam – YouTuber, Actor & Rohit Raj, Partner – BBKV Productions, and YouTuber Ashish Chanchlani. Illustrious leader Pratik Kumar, Co-Founder of super.buzz was the moderator for this panel discussion.
This was followed by the ultimate celebration of digital brilliance, the Creators United Awards 2023. All the winners and nominees walked the red carpet and stepped in for a night of glitz, glamour, and electrifying entertainment like no other! The night was jam-packed with non-stop excitement, with the brilliant and dynamic host of the evening Aparshakti Khurana. The awards felicitated the biggest impact drivers and powerful digital voices and recognized content creators across the most diverse genres such as finance, travel, comedy, fashion, tech, and much more.
Some of the big winners present at the star-studded evening included Bhuvan Bam – Star Creator of the Year, Ashish Chanchlani – Most Viral Creator of the Year, Kritika Khurana – Mega Fashion Creator of the Year, Ankush Bahuguna – Iconic Beauty Creator of the Year, Jannat Zubair – Illustrious Lifestyle Creator of the Year, Anubhav Bassi – Genius Stand-Up Creator of the Year and many more. The awards night marked the end of the first edition of Creators United and was followed by a phenomenal afterparty. Creators United 2023 was powered by Reel Star and was
supported by Payment Partner Reel Pay, Tourism Partner – Goa Tourism, Event Partner – Pentagon Events & Activations, and Outdoor Media Partner – Bright Outdoor Media Limited.
Speaking on the two-day festival, the Hon’ble Chief Minister of Goa, Dr. Pramod Sawant Ji stated, “Goa, known for its rich cultural heritage and flourishing tourism, is fast emerging as a creative capital in India. With the state transforming into a veritable incubator of new-age innovation, the government is committed to fostering the growth and development of Goa’s digital ecosystem. Events like Creators United play a crucial role in supporting us in this goal, empowering digital leaders to propel the state’s technological prowess and tourism industry forward. By bringing together the country’s celebrated virtual leaders, events like these have the potential to not only showcase the incredible culture and technological boom of Goa but also contribute to the advancement of the national digital economy.”
Hon’ble Minister for Tourism, IT and Printing and Stationery, Government of Goa, Rohan Khaunte Ji added, “The adoption of technologies has helped Goa enhance the tourism experience, improving convenience and ensuring global connectivity. Content creators have played a crucial role in promoting the state’s culture and attractions to a wider audience. Events like Creators United, which brought together India’s leading digital personalities, can drive
significant growth for the digital and tourism sectors. Such events boost digital tourism and promote Goa’s tourism experience, fostering cross-cultural connections with the state.”
Gautam Madhavan, Founder & CEO, Mad Influence noted, “As one of the leading influencer agencies in the country, we have always been focused on the immeasurable potential of digital content, and how it can transform the globe forever. Creators United 2023 was all about empowering the next generation of creators to take the reins. It has been an honor to facilitate a gathering like no other, to celebrate outstanding creators and digital pioneers who are leading the way today, and to drive conversations adding the greatest value to businesses, brands, and the digital ecosystem as a whole. This is just the beginning of a property that will be all about empowering and inspiring creators and curating experiences that will transform the digital landscape forever.”
Nandini Shenoy, Founder & CEO, Pinkvilla stated, “The world is changing at an unprecedented rate, and with it, the way we consume and create content. As one of the earliest digital players in the Indian content ecosystem, we are proud to have driven a mega-event that is playing a very unique role in recognizing and empowering the talent that is shaping India’s digital future. The massive success of the event re-affirms our faith in the unimaginable potential and role of creators in the emerging digital economy and the part we can play in facilitating this growth.”
Mukul Kumar Sharma, COO, Pinkvilla added, “For us, Creators United 2023, is not just a confluence of the biggest digital forces in the country, but a celebration of building India’s promising digital future. As a digital pioneer, Pinkvilla has always been driven by the belief that content in all its forms has the power to bring the world closer together. And today, as we stand at the cusp of a new era of digital innovation, we are elated to have facilitated a gathering that will play a key role in shaping the future of entertainment, communication, business – and even life
as we know it!”
Karan Sawhney, Festival Director, Creators United added, “It has been an absolute pleasure to have hosted a mega-event that successfully brought together the most accomplished and ambitious digital leaders changing the world – to learn, create, and be inspired. India’s first creator consortium of its kind, our greatest goal has been to create an environment like no other, to foster the most exciting and enriching environment built on the power of collaboration for the brightest digital minds in our country. We are excited to be back bigger and brighter with another second edition, that will also be built on the spirit of propelling forward India’s digital economy in the most