Pune, 15th September 2023: Chappers, the popular men’s footwear brand that offers tech-enabled customization, has launched its first experimental franchise outlet at College Road, Nashik. Founded by Harshwardhan Patwardhan, Chappers is a brand that leverages the most advanced VR technologies to create unique designs and high-quality handcrafted footwear that is personalized to perfection.
With over 1.4 billion people, India is one of the largest footwear markets globally. However, the existing market realities don’t adequately match the aspirations and expectations of the country’s rapidly growing millennial and youth audience. Even with the largest prominent, one finds the same old shoe patterns or designs that are new but mass-manufactured, lacking personal reflections.
Speaking about this, Harshwardhan Patwardhan, Founder of Chappers, said, “Chappers is a brand synonymous with the rich heritage of Indian footwear and caters to contemporary life needs. We have created a tremendous combination of digital design and human handicraft to meet the footwear needs for every occasion. As the festive season is in full swing, and Ganesha Chaturthi is coming up soon, we have made extensive preparations to introduce new products and designs to go with the season. We also recently unveiled a limited-edition series, CPRS & TopC. The new franchise outlet at Nashik is our endeavor to take the products closer to where the consumers are. You will see more such outlets this year. We look forward to eventually making Chappers India’s preferred personalized footwear brand.”
Chappers began the journey by providing unique variations of the famous Kolhapuri chappals for men. Today, it specializes in luxury Kolhapuris. Chappers breaks tradition by offering Kolhapuris in bright hues and intricate embroidery. These are handmade using premium leather with soft foam insoles, providing comfort and reducing foot stress by 60%. The brand now has a diverse range of footwear for men in different styles and designs, including ethnic wear, Pathani, mojdis, loafers, and women’s wear. Limited options for women’s festive footwear are also available, and men’s footwear can be customized from a vast palette of 10,000 plus choices from the customization kiosk.
The designer shoe labels that offer personalization are prohibitively costly for most buyers, especially price-conscious consumers. Chappers has rapidly emerged as a brand that provides designer label personalization, top-quality materials and comfort, and the correct price.
After creating ripples with its revolutionary design and manufacturing approach, the brand has expanded its retail network. Apart from purchasing the footwear from their retail outlets, customers can also place orders on the brand website, their social media handles, or through e-commerce portals such as Myntra.