Mumbai 26th December’22: Boutique Living adds one more feather to its cap after being awarded the Best Brands Award 2022 by the prestigious publication Economic Times in its fifth annual conference.
The 5th edition of “The Economic Times Best Brands 2022 Conclave,” was scheduled on Wednesday, December 20th, 2022, in Mumbai. The Best Brand Awards is an annual conference held by the Economic Times and has been successful in identifying stellar brands in the market. In the span of 5 years, Best Brand Awards has felicitated over 450 brands.
At the award ceremony, the Olympic Tennis player Leander Paes presented the ET Best Brand Award for Boutique Living to Mr. Kailash R. Lalpuria, the Executive Director & CEO, Indo Count Industries Ltd.
Boutique Living, is a premium bed & bath brand from the house of Indo Count Industries Ltd. which is the largest Home Textile Bedding manufacturer in the world. With robust R&D, technical know-how and in-house production with design studios in NY, Manchester & Mumbai, the brand offers superior products ranging from 200TC to 1000TC, that include bed sheets in bold prints and solid colors. Equipped with technology, experience and expertise, the brand provides trendy design and a full range of Bed Linen products promising a better sleep experience and complete comfort. The range includes bedsheets, comforters, dohars, fitted sheets and towels, with specific range of organic & bamboo cotton bed linen that adds the element of style and luxe to homes.
The Best Brand Awards by Economic Times go beyond just the name, logo and money spent on advertisements. They strive to find the brands that keep customers’ happiness at their focus and carve a niche for themselves. They evaluate every brand according to a set of parameters and values set in place by ET in order to find the best brand that stands out from the rest.
The awards were conducted to recognise and celebrate the best brands built by Indian business houses over the years and honour the relentless spirit of these businesses over the years. The awards are given to the brands on certain parameters, including brand value, years of existence, annual turnover, growth rate, brand recall value, and among other notable achievements.
Talking about this achievement Mr. Kailash R. Lalpuria, the Executive Director & CEO, Indo Count Industries Ltd. says, “We’re extremely thankful for this honor. At Boutique Living, we always strive to offer our consumers nothing but the best. We’re constantly looking to create products that don’t just stand out in the market but also add value to our users’ lives. This award is a testimonial and a form of encouragement for all businesses in India, to grow and contribute as much as they can to society.”
Boutique Living is an aspirational Indian brand launched by Indo Count to share its expertise in refined quality bed linen, currently experienced by global home linen brands, now being introduced to the Indian consumer.