Boult launches an extended version of the Drift smartwatch series, Drift Pro



New Delhi, 18th May 2023: Boult, a pioneer in technological innovation and the only home-grown consumer electronics brand to own a design studio, introduces a successor to its exclusive Drift smartwatch series, Drift Pro. Packed with a plethora of unique features, the newly launched smartwatch is here to light up your life with 800 nits brightness display, a majestic 1.78″ AMOLED screen, a 2.5D curved display, and a 368 x 448 ultra-high resolution display. The smartwatch ensures high-quality, crisp images with sharper and clearer details, thanks to its 326 PPI. Moreover, the smartwatch provides an instant view of any updates to its users with its impressive ‘Always on Display’ (AOD) feature. In addition to these, Drift Pro also delivers a chic palette of strap color options – black, blue, and cream, that offer versatility to its users at the most affordable price of Rs. 1,999. The brand-new edition of the Drift series can be purchased directly from Flipkart.

Crafted in a sleek zinc alloy frame, it is a perfect symphony of style and functionality. Integrated with intelligent AI voice assistance, the smartwatch allows users to multitask easily via voice commands like playing a favorite song or asking to read the text out loud, among other activities. With 120+ sports modes like cricket, basketball, yoga, running, and cycling, this smartwatch is a perfect fit for fitness and sports enthusiasts. For those who like to flaunt their personalised look and style every day, Drift Pro offers 150+ watch faces along with a custom watch face option.

Varun Gupta, Founder & CEO, of Boult Audio, said, “We have a dedicated team of designers who curate exceptionally stylish designs for our products, keeping in mind that customers need both top-notch quality products as well as a snazzy feel when it comes to wearables. Besides, we aim to augment our revenue share from the smartwatch segment that we entered in the second half of last year. Despite being a new entrant in this market, Boult’s Drift holds the record for the fastest-selling and best-rated smartwatch on Flipkart. In addition to this, we are constantly integrating the latest disruptive technology into our products to meet the ever-evolving demands of the market.”

Additionally, Drift Pro offers seamless calling and connectivity with its Bluetooth Calling 5.1 feature that allows you to take calls anytime, anywhere. The smartwatch also comprises a dedicated speaker and mic so that you can easily answer or reject calls using your wrist instead of your phone. Users can also access recent contacts, dial the keypad, and sync contacts using the Drift Pro smartwatch. It also features Boult Health, a complete health guide that includes breath training, a 24×7 heart rate monitor, a SpO2 blood oxygen saturation monitor, a blood pressure monitor, and a sleep monitor. With IP67 water resistance, it offers complete protection against the ingress of dust particles. The smartwatch also boasts of additional features like a calculator, mini-games, sedentary reminders, drink-water reminders, e-cards, a flashlight, and a DND mode.

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