Bonjour Celebrates Women’s Day with TheStrengthWeCarry Campaign

National, 10th March 2025: – Bonjour, India’s leading socks brand, proudly unveils its Women’s Day campaign, #TheStrengthWeCarry, honouring the resilience, strength, and unstoppable spirit of women. Through a compelling video tribute, the campaign captures the journey of women across different walks of life, showcasing their unwavering determination as they move forward with confidence in every step.

The video highlights powerful narratives of women breaking barriers in their everyday lives—be it in the workplace, sports, caregiving, or entrepreneurship. As they stride forward, each moment reflects their dreams, challenges, and triumphs, reinforced by an inspiring message:

“She dares. She dreams. Strength isn’t just in muscles, but in resilience. Every step she takes is a step toward change. She is unstoppable, unshakable, and undeniable. Here’s to her. Today and every day. Happy Women’s Day!”

The campaign’s core message emphasizes that true strength lies in perseverance and spirit. Bonjour is proud to support this journey by providing products that ensure comfort and confidence in every step.

Speaking about the initiative, Mr. Rajkumar Jain, Managing Director of Bonjour, said, “Women inspire change every day with their strength and determination. Through the #TheStrengthWeCarry campaign, we celebrate their resilience and honour their journeys. Our goal is to encourage women to keep moving forward fearlessly, knowing they have the support they deserve.”