Beauty that Cares: Vanity Wagon’s Green Efforts for a Better Future and Beyond
Sustainability has long been a buzzword in the beauty industry, but now that the pandemic has sparked a renewed interest in eco-conscious behaviors among consumers, brands are taking notes. Vanity Wagon is one of those brands which take sustainability very seriously. At Vanity Wagon, environmental consciousness is at the heart of their philosophy. The brand stands firm in its mission to educate the audience and deliver what’s best for them in the long run.
They believe that beauty should not come at the cost of the environment or the well-being of animals. Therefore, they have taken several steps to ensure that their products and practices align with their commitment to sustainability and ethical values. The company’s efforts to differentiate itself from its rivals are evident through its selection of brands being onboarded that are high-end, safe, and effective along with being cruelty-free.
The brand’s conscious effort to be better every day, practice Plastic Neutrality. This means that for every gram of plastic they consume or purchase, they recover one gram of the same type of plastic waste from municipal waste before it reaches the landfills. The recovered plastic is then recycled by government-approved projects. This approach goes beyond merely reducing plastic consumption or using recycled materials; it actively works towards eliminating plastic waste and conserving the environment. Vanity Wagon has partnered with “The Disposal Company” and received their Seal of Sustainability TM, with the goal of becoming a Plastic Neutral company. The brand hopes to achieve a Plastic Negative status in the near future.
Naina Ruhail, Founder and Co-CEO Vanity Wagon, “I believe that sustainability and beauty go hand-in-hand and beauty should not harm the planet. Our goal is to offer sustainable beauty options that empower our customers to care for themselves while also caring for our environment. Together, we can make a positive impact and create a more beautiful world.”
They also encourage their customers to recycle product empties through their Recycle, Repurpose & Reward initiative to minimize the impact on the environment. The customers get rewarded in exchange for recycling their empties. Vanity Wagon’s commitment to clean beauty and sustainability goes beyond just the products they sell. They are continuously exploring ways to reduce their carbon footprint, conserve energy and water, and implement environmentally responsible practices in their day-to-day operations.