Avana, a division of Emmbi Industries Ltd. launches new advertisement to promote its superior quality product ‘Kapila Murghas Bag’


Mumbai, September 20, 2021: Avana, a division of Emmbi Industries, a leading manufacturing company in the field of packaging, water conservation, human safety and crop protection has released its latest advertisement, talking about the advanced features of its best-in-class Kapila Murghas bag, a one-of-a-kind product for the agricultural world. Giving an example of cattle that have been fed the product, the advertisement emphasizes on the bag’s capacity to increase farmers’ milk production by up to 15% (depending on the breed of cattle), whilst also increasing milk quality through its food grade liner, that provides advanced food safety for the cow, and in turn customers.

The superior quality, innovative bag has been designed to store fodder for cattle using new fabric, which is embedded with fodder tex technology, as opposed to the bags made out of second-hand recycled fabric available in the market. The revolutionary product has numerous health and economic benefits. Avana’s set-up is air-tight, which aids the fermentation process and also makes the fodder tastier. Using Murghas reduces the requirement and cost of cattle feed. The product also improves the health of the cattle, in turn churning superior milk quality, and helps create A2 milk without using hormones or chemicals.

Additional unique benefits include the use of silage in the product, which further reduces the additional monetary spending for farmers, which coupled with the great demand for silage making, due to richer milk fats offers an additional source of income for farmers. The fodder composting properties and technology provide stability during sunlight, and the sturdy fabrics keep rodents and dungs away. The liner is super strong, which helps farmers pack as much as possible and the loop strength helps the bag remain secure while packing.

Ms. Maithili Appalwar, CEO of Avana stated, “Our latest advertisement aims to spread the word of our special product to farmers everywhere, so that they can benefit tremendously from our Murghas Bag that promotes both health and cost saving. We are truly confident that our new offering can be lifechanging for users everywhere. Launched with the aim to act as a trustworthy tool, aiding in the income of hardworking farmers in the country, Avana’s new range is made with state-of-the-art technology, and we are glad to offer affordable innovations that can positively transform the agricultural sector.”

Since its inception in 2016, Avana Industries has successfully installed a diverse range of products that have been instrumental in helping the farmers grow their business and improve their yields. The firm today excels at creating thoughtful, new age solutions for a wide range of challenges faced by farmers. Its leading water conservation products in 11,000 plus ponds owned by farmers, have helped to conserve a whopping 54.0 Billion Litres of water in just two years, resulting in a complete turnaround for their trade, transforming innumerable lives. Additionally, its unique products, such as the ‘Prabal thread’ for chilly and tomato farming, ‘Taruplin’ to protect all of one’s goods, ‘Anant’ leno bags for storage of onions, potatoes, vegetables etc. and other innovative products have, in a short span of time, contributed towards creating an enduring legacy of environment friendly and feasible offerings that help farmers in their day-to-day activities.

About Avana

Established in 2016 under Ms. Maithili Appalwar’s leadership, Avana came into being with a singular motto: ‘Kisaan Sukhi Bhava’. With a strong desire to make a difference and play a large role in solving the problems of the Indian farmers, Avana – a business division of Emmbi Industries Limited has established a diversified portfolio of an affordable and effective range of products to aid farmers in water conservation and help their crops flourish. In just 4 years, it has grown to become a leader in pond lining, and also has a growing Retail Division that boasts of a wide range of unique and super-advantageous products such as the ‘Mughas’ bag which helps in making quality fodder for cattle, ‘Prabal thread’ for chilly and tomato farming, ‘Taruplin’ which protects all of one’s goods, ‘Anant’ leno bags for storage of onions, potatoes, vegetables etc.

About Emmbi Industries Ltd.

Emmbi Industries Limited is a company in the business of manufacturing and trading of plastics products. manufactures high-density polyethylene (HDPE) and polypropylene (PP)-woven polymer-based products. It is one of the region’s most well-established brands in the field of woven polyethylene and polypropylene product manufacturing and distributes products in 54 countries across five continents. It is promoted by first-generation entrepreneurs, Mr. Makrand Appalwar and Mrs. Rinku Appalwar and was established in November 1994. It is listed on BSE and NSE, both the prominent Stock exchanges of the country.

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