A New Era in Elegance: Daamaira and Strrot Join Forces in Luxury Décor

Left to right Anmol Gupta (Founder & CEO of Daamaira), Deepali Gupta (Co- Founder), Naho Shigeta (CEO of Noritake), Yasuko Bando (Head of Marketing Communication of Noritake)

New Delhi, November 11, 2025 — Daamaira Home & Living, one of India’s rising names in luxury décor, hosted an exclusive collaborative evening with Strrot, a leading design and lifestyle brand known for its global aesthetic and creative vision. The event, held at the Strrot Store in R.K. Ashram, New Delhi, was a celebration of refined design, modern living, and artistic expression.

This partnership marked Daamaira’s first-ever collaboration with an Indian luxury brand, signaling a new era for contemporary décor in India. The evening was graced by Ms. Naho Shigeta, owner of the iconic Japanese brand Noritake, who attended as the Guest of Honour, highlighting the growing global interest in Indian design and creativity.

The guest list featured top journalists from Hindustan Times, magazine editors, media professionals, leading influencers, and renowned designers including Gaura Batra. The mood of the evening reflected Daamaira’s ethos, where luxury is intentional, elegant, and deeply personal.

Founded by Anmol Gupta and Deepali Gupta, Daamaira Home & Living was built on the belief that true luxury lies in timeless design and attention to detail. Based in India, the brand curates décor collections that blend modern aesthetics with enduring appeal.

“Daamaira is about creating homes that reflect individuality,” said Anmol Gupta, Founder. “We focus on designing pieces that bring beauty, balance, and emotional resonance into every space.”

“For us, luxury is not just about how something looks, it’s about how it feels to live with,” added Deepali Gupta, Co-Founder. “Our pieces are made for people who appreciate elegance, subtlety, and authenticity.”

Strrot, founded and curated by Sidhant Lamba, has become synonymous with cutting-edge design and creative partnerships, featuring collaborations with international brands such as Seletti, Driade, and Lotus Arts de Vivre.

The Daamaira x Strrot collaboration was a coming together of two design perspectives, Daamaira’s “Luxury Living, Thoughtfully” philosophy and Strrot’s innovative, experiential approach. The event showcased a curated range of décor and lifestyle pieces that reflected a shared commitment to meaningful design and elevated living.

As the evening drew to a close, guests were left inspired by the union of creativity and purpose that both brands represent. Together, Daamaira and Strrot are setting new benchmarks for Indian luxury, one that celebrates timeless design, collaboration, and homes with a distinctive sense of soul.