The advent of Artificial intelligence (AI) for e-commerce has become a key factor in the expansion of many businesses, and is today a catalyst in customer experience improvisation. Therefore, in order to thrive in the current e-commerce landscape, online retailers need to be aware of the latest marketing techniques and trends.
Volga Benjamin Fernandez, Director (India) of eye square, through her years of experience gives insights on how AI is utilized in e-commerce to improve the shopping experience through chatbots, personalized suggestions, predictive analytics, picture recognition, and augmented reality. Many e-commerce companies are already utilizing AI to increase customer satisfaction, create more leads, and better understand their clients.
But how are they doing this? Read on, 5 effective ways to use AI for E-commerce –
1. Use AI to Personalize the Shopping Experience for Each Customer: Using predictive analytics, AI can recommend which products could be of interest to current consumers, or it might show personalized promos that encourage people to buy particular items.
2. Use AI to Analyze Customer Sentiment and Feedback: Businesses can swiftly discover client trends and problems with the aid of AI, allowing them to take immediate action. By comprehending the information gathered from these sources, businesses may provide better content, goods, and services that satisfy the needs of their clients.
3. Use AI Live Chatbots to Answer Customer Questions in Real-Time: Live chatbots powered by AI can be used by businesses to guarantee that consumers receive the most accurate information on time and are happy with their overall customer care experience. Employees’ time and energy are freed up when AI responds to client enquiries, allowing them to concentrate on duties that are more crucial.
4. Leverage AI for Automated Marketing: Automated marketing enabled by AI enables businesses to discover new clients and target them with personalized messages and content. AI can also be used to forecast consumer behavior and suggest the most effective campaign strategy based on past performance.
5. Use AI for Fraud Detection and Prevention: Due to their rapid data processing capabilities, AI systems are frequently used to help with anomaly detection, flag questionable behavior, and even anticipate fraud. By utilizing this technology, businesses can significantly cut the time it takes to conduct investigations into potentially illegal activity while simultaneously improving their accuracy in fraud detection.